Social Media Marketing

This week we learned about social media marketing, with one of the key things being to make sure your profile page has a good design to it, being the first things people see when they click on your account, regardless of what platform, has to be good enough to grab the interest of the people viewing it, as well as to make sure that everything works right on different screen sizes or devices too.

Another key thing to remember is when choosing which social media to use to market, while you could just market to all, if you don't have the time for that or you know your trying to appeal to one type of demographic, picking the correct social media is important. For example "In the United States, around 68% of adults are registered on Facebook, with more women logging on than men" (Social Media Demographics Guide for Digital Marketers, 2020) if you were trying to market to young males, facebook would probably not be the best place to go and someplace like Instagram or twitter would be better for you. 

Viral marketing on the other hand is a simple to do yet risky method of social media marketing because "a large part of the control falls into the hands of the users, and there is a risk that the message can be misinterpreted or parodied. On the other hand, a successful viral campaign can work miracles for your brand’s results" (Fraile, 2020) with this in mind, the way of going about viral marketing is simply making content which you think will be appalling to your target audience, post it, and hope it blows up. The timing at which you post the content can make a big difference.

i also made a twitter page for the game to be marketed: https://twitter.com/grape_single

Digital Marketing Institute. 2020. Social Media Demographics Guide For Digital Marketers. [online] Available at: <https: digitalmarketinginstitute.com="" en-gb="" blog="" social-media-demographics-guide-for-digital-marketers=""> [Accessed 19 April 2020].</https:>

<https: digitalmarketinginstitute.com="" en-gb="" blog="" social-media-demographics-guide-for-digital-marketers="">Fraile, A., 2020. What Is Viral Marketing? Advantages And Examples. [online] Cyberclick.es. Available at: <https: www.cyberclick.es="" numericalblogen="" what-is-viral-marketing-advantages-and-examples=""> [Accessed 19 April 2020].</https:></https:>