Three Marketing Techniques

This week we discussed more about Marketing Techniques, specifically three new types of way to market. 

The first we learnt about was AIDA - Attention, Interest, Desire, Action - a useful technique which is so useful "It's often said that if your marketing or advertising is missing just one of the four AIDA steps, it will fail and it will fail hard"(The AIDA Model and How to Use It, n.d.) The way it works is you need to grab a persons Attention (use of catchy thumbnails or title) then keep there Interest (Good visuals, engaging writting) then make them Desire your game (Explain the product while still keeping the Interest going) and then give them an Action to do (links to websites or purchase)

The second was SEO - Search Engine Optimisation - which helps to get your page and name to the top of a web search. "All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users" (What Is SEO / Search Engine Optimization? - Search Engine Land, n.d.) Stuff like  using keywords, a slogan, being referenced on other sites can all help boost you up the list.

The third was content marketing, this is the giving people free content to get them interested in your product, this can be anything from a video to a game. as long as its free

The Balance Careers. n.d. The AIDA Model And How To Use It. [online] Available at: <https: www.thebalancecareers.com="" get-to-know-and-use-aida-39273=""> [Accessed 11 March 2020].</https:> 

Search Engine Land. n.d. What Is SEO / Search Engine Optimization? - Search Engine Land. [online] Available at: <https: searchengineland.com="" guide="" what-is-seo=""> [Accessed 11 March 2020].</https:>