Email Marketing

This week we discussed  the benefit of email marketing. something which I must admit I at first doubted how useful it could be, the fact that " email is 40 times more effective at acquiring new customers than Facebook or Twitter" (Email Newsletter Tips & Examples To Showcase Your Brand, 2019) shows just how useful it could be. 

One of the ways of email marketing we learnt about was newsletters, "An email newsletter is used to inform your audience about the latest news, tips, or updates about your product or company." (Email Newsletter Tips & Examples To Showcase Your Brand, 2019) By getting people to sign up to a newsletter focused on the games development it will be a constant reminded to them about its existence, keeping it in there minds, as well as allowing for automated features such as a welcome email, using the persons name in emails to make it feel personal and so on. 

Another we learnt about was cold email marketing, which is sending emails to people without them knowing you are going to, this is illegal if you send them to random people and thus are restricted to people who might be interested in your product, such as journalists.  For this we use our old friend AIDA as "When you send a cold email to an executive, you only have a couple of seconds to grab their attention and interest in your product or service."  (Tubis, 2018) by using AIDA in a cold email not only can you get someone interest in your game but also make them do something about it by providing them the action to do. 

we used these to make a mailchimp account https://mailchi.mp/8864ad945188/singlegrape

Campaignmonitor.com. 2019. Email Newsletter Tips & Examples To Showcase Your Brand. [online] Available at: <https: www.campaignmonitor.com="" blog="" email-marketing="" 2019="" 07="" why-email-newsletters-need-be-part-of-digital-marketing-strategy=""></https:> [Accessed 19 March 2020].

Tubis, N., 2018. Council Post: How Cold Email Marketing Can Grow Your Business. [online] Forbes. Available at: <https: www.forbes.com="" sites="" forbescommunicationscouncil="" 2018="" 02="" 09="" how-cold-email-marketing-can-grow-your-business="" #1aae65651ace=""> [Accessed 19 March 2020].</https:>